They say advertising is a high form of modern art, so does that make Internet-based, interactive advertisements a kind of digital art? Panasonic, the market leader in the plasma television industry, has unveiled “Color of Mystery,” an online advertising campaign that has all the goods rolled into one package: it informs, entertains, and gives away prizes!
According to a report published on clickz.com, the campaign is not designed to convince consumers to buy a Panasonic plasma TV, but to keep the brand in mind when they are ready to make that purchase. Created by Renegade Marketing, the campaign utilizes characters from television commercials for Panasonic plasma TVs. Here, people use clues involving various Panasonic products to solve a mystery. The answer to that mystery can be then used to enter an online sweepstakes where the participants can win cash or Panasonic products.
This “Color of Mystery” campaign may change the way in which Internet advertisements are viewed. Instead of regarding them as a nuisance, consumers might be enticed to participate because of the chance to win great prizes. Plus, people might find the Panasonic game/advertisement engaging just because it’s fun!
