According to figures released by Current Analysis, Panasonic holds around 22 percent of the U.S. shelf space market. New plasma TV’s released by the Matsushita-owned company were given more exposure by retailers and resulted in more product placements. Shelf space is important because it allows consumers to see more of a company’s products for a longer period of time, and this could greatly influence sales.
Panasonic is reaping benefits from the introduction of plasma TV models such as the 42-inch TH-42PWD8UK and 37-inch TH-37PWD8UK standard definition panels, which are due for launch this month. Enhancements have been made to Panasonic’s products, including a system monitoring function and an energy-saving function, to differentiate them from competitors. In addition, flat panel models from the Panasonic and Viera lines continue to enjoy popularity among consumers. In fact, Panasonic has won awards for its plasma TV’s including its TH-42PX25 Plasma HDTV, which was voted the best flat panel display in 2004 by Home Theater Magazine.
Plasma TV prices have been coming down. Panasonic’s competitors have been coming up with improved and more cost-efficient products. Broadcast television technology is growing by leaps and bounds. With all these things to keep in mind, Panasonic is not about to rest on its laurels just yet.
