Plasma Screen Placement for Marketing

Product placement is increasingly being used as a marketing technique, and the makers of plasma televisions are no exception to this strategy.  Motion pictures and television programs are availed of as marketing and advertising vehicles; everything from food to cars to electronics is displayed subtly or openly.  To increase brand name recognition among consumers, PDP (plasma display panel) creators are considering plasma screen placement for marketing.

Take, for instance, Japanese company Hitachi.  As part of its “The Ultimate Visual Experience” program, it entered into an agreement with film producer Paramount Pictures to showcase its plasma televisions in the much-promoted motion picture “War of the Worlds.”  The film, directed by Academy Award winner Steven Spielberg and starring Tom Cruise, is adapted from the novel by H.G. Wells.  Previously, Korean company LG embarked upon a similar brand promotion strategy, by having its plasma screens included in “Matrix:Reloaded,” the second installment of the Wachowski brothers’ blockbuster Matrix trilogy.

Product placement is popular among advertisers because it gives them more of the consumers’ attention.  Think about it: viewers usually take a break to go to the bathroom or get something to eat during commercial breaks.  But if products are weaved into the program itself, then the viewers won’t be able to avoid seeing them.  Not only that, there’s a bigger chance that viewers will remember a brand, especially if they associate it with their favorite program or actor.

With increasing technologies and companies competing for space and attention in the flat panel display market, plasma screen placement for marketing is becoming a much more common occurrence, one that we are all more likely to see in movies, television programs, and even magazine articles, in the future!