TOKYO — Japan-based Sharp Corp. will introduce a full high-definition 65-inch liquid crystal display TV in August that will compete with large-sized plasma TVs from LG Philips and Matsushita.
Sharp displayed a prototype of the 65-inch panel last October at CEATEC Japan. The company plans to introduce the TV in Japan initially, but expand sales worldwide over the next year.
The 65-inch TV features a new cold cathode fluorescent backlight, which adds fluorescent material to emit deep red at 660 nm for more natural color representation.
“Only one material is added to the conventional fluorescent blend, so (there is ) no impact on process and cost,” said Michiharu Nishihara, deputy general manager of Sharp’s LCD digital systems division.
It’s getting bigger and better!